The most crucial thing required to succeed in any kind of business – not just a home based business – is a high self confidence… or a healthy self image.
All the motivational talk in the world isn’t enough to give you access to an ever-lasting confidence. So I want to give you an actual technique that really can help you permanently increase your confidence. I developed this technique by combining a few concepts that I learned form Blair Singer & T. Harv Eker.
There’s a lot of psychology involved & there’s a good dosage of NLP (Neuro Linguistic Programming). But it’s not nearly as complicated as it sounds so don’t freak out.
Check out the video and let me know what you think.
3 Feet From Gold | Home Based Business | Personal Developement
This is one of my favorite stories from the Napoleon Hill books and no matter how many times I hear it, I still learn something from it… because just like other home business owners, I really wanted to quit towards the beginning. There is always that little voice that keeps telling you to give up what you’re doing because it’s “not working”.
But just like the story goes… there are a LOT of great things waiting for you if you don’t give up and persevere.
The story is about a guy named R.U. Darby who wanted to start a gold mining business back during the gold rush days. So he started to dig with his pick & shovel and soon enough… he found gold. But the gold orb that he had found was so big that he needed expensive machinery to dig it out.
So he went to his friends and family members and asked them to loan him the money so he could buy the necessary machinery. And they did.
He was mining a lot of gold and was almost about to pay all his debts off when the vein of gold that he had found suddenly disappeared. They kept digging and digging but there was no gold to be found. So Darby gave up and decided to sell his machinery to a junkyard owner.
But the junkyard owner wasn’t a fool… he decided to hire a specialist to take one last look at the digging site before he got rid of the machinery. And the specialist told him that if Darby would have continued to dig just 3 more feet… he would have hit a very LARGE collection of gold orb that would have made him a multi-millionaire.
So the junkyard owner kept digging and sure enough, 3 feet later… there was GOLD.
Here’s the moral of this story… when all hope seems lost, when you don’t feel like waking up in the morning to put in another day’s worth of work, when you feel like all your hard efforts are going to waste… think of Darby.
Think of how much money he lost just because he gave up at the first sign of trouble… and don’t make that mistake.
Your biggest success is usually right around the corner after your biggest failure.
Don’t let temporary defeat beat you… you’re much better & stronger than that. Keep moving… keep working… and NEVER give up on your dreams of a prosperous life.
You can do it.
Stay cool,
Arman Vakili
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Elevator Pitch | Home Based Business | Increase Conversions
If you’ve ever done any type of selling or been around a sales environment, you’ve probably heard of the Elevator Pitch concept. Simply put, an Elevator Pitch is a quick, one-line pitch that will describe exactly what you do & what the benefits are to the prospect.
In the direct sales world, it is said that the best Elevator Pitch is something that you can put on the back of your business card.
Now, let’s apply that same exact concept to the world of online marketing.
First things first… online marketing is just another form of selling. So you need to have a clear understanding of the fundamentals of the sales process if you want to sell online. My recommendation would be to study up on the some of the greater salesmen that have existed in our time. People like Tom Hopkins, Blair Singer, Zig Ziglar & many others.
When you study and understand how to sell to a person that’s sitting in front of you, you won’t have a problem selling online. The principals are the same… you’re just delivering your sales message through a different medium.
The most important idea in sales is: you need to talk about the BENEFITS that your prospect will receive as a part of doing business with you.
The benefits that you talk about MUST be important in the eyes of the prospect… not yours. What you may consider to be important about your product or service may not have ANY importance to your prospect… so do your market research to find out what are the main benefits that your prospects are looking for.
Once you’ve figured out what the main benefits are that your prospects are looking for, you can then begin to craft your Elevator Pitch.
But if you’re not in direct sales and you’re trying to get your website off the ground, you can simply apply the above concept to your headline. If you ask any online marketer what is the most important part of a sales page, they’ll all tell you the same thing… the headline.
So using the Elevator Pitch concept can work for your online marketing efforts as well.
Note: The purpose of the Elevator Pitch is NOT to sell something. (Read that again) The purpose of this kind of pitch is to entice your prospect to continue speaking with you and hopefully set up an appointment… and the appointment is where you do the actual selling.
This is exactly the same with your headline. The purpose of your headline is NOT to sell your product or service – although sometimes, if you have a really qualified prospect reading your pitch, they’ll most likely scroll to the bottom of the page and just buy what you’re selling.
But most often times than not, people will NOT buy from you after just reading your headline. If you’ve written a great headline, however, they’ll definitely want to read more about what you’re offering. And as long as you do a good job of leading the prospect throughout your sales message, they’ll continue to read until they get to the bottom of the page.
This concept can also be applied to video & audio presentations. The beginning of your audio or video recording will be the same as if you were writing a sales letter. The first few words that come out of your mouth HAVE TO be about the benefits that your audience will receive by watching or listening to you.
I talk a lot more about this subject in my Money Making Game Plan home study course. There’s a whole session that’s dedicated to copy-writing and the online sales process. You’ll also learn about 5 of the most profitable business models that exist in modern society and how to go about implementing each one of them.
This is the SIMPLEST idea I can give you for building a home based business but it’s probably one of the most important… if not THE most important.
When you’re facing a difficult problem in your home business that you can’t seem to figure out right away… usually the answer to your problem will come to you at some random point in time… IN THE MIDDLE OF THE NIGHT.
I don’t know about you but most nights I go to sleep thinking about a challenge that I’m having in my business and what the possible solutions could be for it. And the grand majority of the time, my answer comes to me in the middle of the night… while I’m dead asleep.
So I’ve learned to keep a pen & paper right next to my bed. Whatever the idea is, I scribble it down real quick and knock back out…
… so keep a pen & paper handy right by your bed so when that idea comes to your head, you’ll be prepared to jot it down real quick and go back to catching those Z’s.
You should always keep some kind of journal, voice recorder, or video camera (The Flip digital camera is awesome for this kind of stuff) on you so that when those ideas hit you from out of nowhere, you’ll be prepared to capture them.
Unexpected ideas are usually the most powerful ones.
Oh btw… if you still haven’t picked up your copy of the most complete home based business course on the net… then you’re really doing yourself wrong. I’m not really a “hard sales” kind of guy but the course is absolutely free… no catch, no hustle. All I want you to do is be on my newsletter so I can keep you updated on all the stuff that’s happening in the home based business industry.
) on you so that when those ideas hit you from out of nowhere, you’ll be prepared to capture them.