How To Increase Your Market Value 10 Fold.

We’ve reached a point in the evolution of marketing where the strategy of… standing on top of a wooden box, holding a speakerphone in your hand yelling out “Step right up! Widget for sale!”… doesn’t really work anymore.

Consumers are a LOT savvier these days and they have access to a lot more tools for reviewing a product than they did before. A consumer will literally sit in front of the computer and visit several different websites to find some legitimate reviews about a product that they’re thinking about buying.

And if they don’t find a review that re-enforces their buying decision, they WON’T BUY. Their guards will go up and that will make things much harder for you and me, as marketers, to sell something to them.

So what is the answer? How do you get around your prospect’s guard without being hukster-ish or coming off as someone who is trying to scam them?

The answer is quite simple actually.

Give a LOT of value away for cheap or even FREE… and ONLY focus on getting them into your marketing pipeline. Once they’re in the pipeline, it’ll be much easier to show them that you’re trustworthy and that you don’t mean them any harm.

It is NOT possible to do this if they’re just looking at your website for the first time. All of the copywriting & marketing techniques in the world won’t help you against a skeptical consumer.

You’ve got to really get this idea to sink in. It took me a while to completely understand this concept.

If you want your prospect to buy from you… give them something of great value (we’re talking $50, $70, $100 worth)… for FREE.

That’s right… FREE.

Now if you’re just starting out in business and you haven’t made any money, I know what you’re thinking.

Why give it away for free when it’s worth so much and someone else would probably buy it for that amount?

Well think about it this way… if you give it away for free, the offer will become appealing to a LOT more people. And instead of asking the person to buy your offer, you can just say “I’ll give this to you for free if you give me your name and email address”.

That offer is a lot less threatening to your prospect than if you would have asked them to buy that particular product… ESPECIALLY if they’re seeing your website for the first time.

Think about this for a second. If you and I just met, and I asked you to buy something from me, without building any kind of trust or relationship first… what would be the likelihood that you’d actually take me up on my offer?

Slim to none.

But if we just met and I said, “Hey listen… I’ll give you this book that I just wrote and it’ll teach you everything you need to know about [whatever major benefit you’re offering]… and all I want in return is your first name and email address.”

What would you say then?

I could probably get your name WITHOUT even giving you anything for free… and if I chatted with you for a bit, you’d probably give me your email, too.

But since I’m actually giving you something for those two little pieces of info… you’ll much more likely to respond positively.

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By the way… If you’re serious about doing the whole ‘work from home’ thing, then my free Money Making Game Plan course will show you every step you need to take to build a list of HOT prospects for your home based business.

Its the most complete home study course if its kind and I think you’ll be blown away by the amount of rock-solid content that is in it.

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Alright… back to what I was saying.

So that’s how you get your prospect’s foot in the door… but that’s only HALF of the battle.

Anyone can put up a lead capture page and offer something that sounds valuable for free… but if you’re actually giving them a piece of junk.. the next time they get an email from you, they’ll unsubscribe for SURE.

So what you give away needs to actually be valuable to your prospect. In fact, if you make it REALLY valuable, this the EXACT thought process that your prospect will go through when they receive your freebie…

“Wow! If this is what this guy is giving away for free… then I’ve GOT to see the stuff that he’s charging for.”

And they’ll actually be excited to see your promotions.

THAT is the kind of mindset that you want your prospect to be in.

What I like to do is give something of value away for free to get that person to opt-in to my list… but I won’t stop there.

I’ll keep giving away really valuable content within the first few emails that they receive from me.

I want to my prospect to not only trust me… but also genuinely believe that I KNOW what I’m talking about… that I’m an expert in my field.

It gets to the point that your prospect starts thinking like, “Ok… I got that… now what else do you want me to do?”

And that’s just marketing gold right there… not even gold… that’s marketing DIAMONDS right there.

Your prospect starts to actually LOVE you for being so good to them. Your value will increase 10x-100x in their eyes and they’ll not only buy your stuff… but they’ll tell everyone they know & their mothers about you and will be a great referral source for you, as well.

And there’s nothing better than a walking, talking, & breathing billboard.

Alright… that’s it for today.

Stay cool,

Arman V.

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The Success Principle… 2 Minute Version

A lot of people get stuck on this whole idea of finding the “best way how” when it comes to achieving so called success.

And it’s that constant state of mind that they’re in… the constant thinking of “I can’t take any action until I know exactly the BEST way to do it.”

THAT is what’s going to keep you from being successful… that tiny little state of mind that you’re in. Now if you’re not in that state of mind and you’re actually taking action towards your goals then keep on truckin’.

But if you’re in that annoying state of analysis paralysis… you need to snap out of it as quickly as you possibly can.

Find a way that works, that you could see yourself doing, and stick to it. When so called “problems” arise, don’t STOP what you’re doing. Fix the problem - or hire someone to fix it for you - and keep going.

I like finding 2 or 3 different ways that complement each other and apply it all as a system. That way I get more results from the same effort. But the main point is actually APPLYING what you’re learning.

If you don’t do that… you’re doomed. Seriously.

This was a short one… until next time.

Arman Vakili

Make More Money From A Part-Time Business INSTEAD Of A Part-Time Job

7 out of 10 people that I talk to already have some type of part-time job. And out of those people, 5 of them usually have a full-time job too.

And what I’ve never understood is, how can someone go for years at a time working part-time somewhere when they KNOW that they won’t be there forever?

How can someone spend so much of their time and energy building someone else’s business?

That question always intrigues me. I mean, you’re working hard already, why not do it to make yourself wealthy?

I’m not here to sell you on a business or anything like that… I’m just trying to sell you on the idea of owning YOUR OWN business.

And with the tools and education that is available to you today (literally at your fingertips) you can cut your business learning curve to months instead of years. And within months of starting your own business, you can FINALLY quit that annoying job.

And the beautiful thing about a business is - if you’ve built it right from the beginning - the income that will be coming to you on a monthly basis is RESIDUAL. This means that no matter what you do next month, you should be making the same amount that you did this month.

And I’m here to make sure that you do 2 things:

1. Find a legit and strong enough business opportunity and start it part time.
2. Succeed at that business and get it to give your RESIDUAL income every month.

How much residual income? Honestly that’s up to you… You can take it to $500 per month to $5,000 per month, to $50,000 or even $500,000 per month.

It all just matters on how hard you want to work on it. But like T. Harv Eker so beautiful put it…

“If you’re gonna work hard, you might as well get rich while you’re doing it…
and the QUICKER THE BETTER.”

And you’re already working hard… so why not get the most out of your efforts?

So that’s it for today’s post but you can go here to download my free report that will show you how to make more money from your own Part-Time Business.

Until next time,

Arman Vakili