How to Dominate ANY Market… Even if It’s Not Your Product

A lot of marketers across the board would agree that getting a product to sell is the easy part of home businesses. There are many unbelievable products out there and all you gotta do is simply pick one.

Now the hard part comes in when you try and market the product… and that part isn’t even as hard as you would think it is.

Just like anything else in business, marketing is all about understanding mindset. But not really your mindset… the mindset of your prospects.

If you want your product to be a best seller, you need to figure out exactly what makes your prospects ‘tick’. You need to figure out what benefits they’re looking for and what pains they’re trying to avoid.

And you can do that in a lot of easy ways as well. (There will probably be a future post on market research so don’t trip

Alright so once you’ve figured out what makes your prospects tick… it’s all now about the delivery. Pick the top three hot buttons that your prospects have and use them as often as you possibly can when creating your marketing.

Don’t misunderstand me though… I’m not talking about SPAMMING the whole page with those hot buttons.

Your prospects don’t mind hearing those hot buttons over and over again because that’s what they’re really passionate about. So as long as your message is implying that you understand how they feel and you have the solution they want, then they’ll be willing to listen to you all day.

Alright so going back to the delivery. There is a very simple template that I use every time I go into a new market. It’s a series of websites that are placed in a particular order to get the best possible sales results.

It goes like this: Lead Capture Page -> Sandwich Page -> Sales Letter -> Upsell/Thank You Page

Pretty simple so far, right?

Now the only point of the lead capture page is to send the prospect through to the sandwich page. And the only point of the sandwich page is to send the prospect through to the sales letter. And the ONLY point of the sales letter is to get the prospect to the upsell/thank you page.

So this means that on every single one of these pages, your prospect has only ONE choice. Either a ‘yes’ or a ‘no’ to going to the next page.

And the yes or no question on the lead capture page is, “Would you give me your contact information in exchange for this free report?”

If the answer is yes, then they go to the sandwich page which actually delivers the free report. But here’s where it gets kinda tricky. Your free report needs to actually have GOOD content in it. Otherwise, your prospect won’t bother to click the link at the bottom to go to the sales letter.

But once they’ve gone through to the sales letter, now you have permission to SELL. They expect it and you shouldn’t let them down.

Give them the whole story behind you and your product. Tell them why you’re so passionate about it and why you believe it will change their lives. And it’s ALL ABOUT BENEFITS on the sales letter.

The more benefits the better. But you can’t forget about the features either. (Lol I’ll probably do a complete post on sales letters as well)

Alright… assuming that you’ve done a great job on your sales letter and now they’ve decided to buy from you, here’s where it gets really fun.

If you prospect has said ‘Yes’ to your offer, the next page would be the order confirmation page followed by the thank you page. And the Thank You page is the page that is ignored by98% of marketers… and THIS is how you can dominate virtually any market.

The best thing to do on your thank you page ISN’T to just say “Thanks for your order” and leave it at that. You must offer a higher end product - also known as an upsell- on your thank you page.

The reason for this is that there are 20% of people out there who are natural born buyers… they just LOVE  to buy stuff. So they’ll definitely take you on your upsell offer… and when they do, you make extra money without increasing ANY of your costs.

The money from your upsells go straight to your bottom line.

It may seem like a very simple idea, and it is, but you would be surprised how many marketers DON’T use upsells. And now that you know about them, you can use it and blow them out of the water.

While they’re trying to figure out why they are barely breaking even between their advertising costs and their sales… you’re focused on how to spend more on advertising because you have a system that puts extra cash in your pocket with every sale.

It’s a beautiful thing.

Until next time,

Arman Vakili

P.S. You can go here to learn a LOT more free information about marketing and how to make more money from your very own home based business. I know a LOT of people who charge at least $50 for the information that I give away for free so please take advantage of it.

How to Make Money the ‘Lazy’ Way

Yep… there really is  a way that you can actually be lazy and still make a lot of money.

Seriously… it requires some effort towards the beginning to actually learn how, but once you’ve actually learned it, you can write an email and BOOM… cash in the bank account.

The skill that you’re learning is copywriting. How to simply write words, like the ones that you’re reading right now, on a blank page and get someone to order your product or service with ever speaking to you.

And if you’ve set up your system the right way, you can deliver and fullfil on the product without any direct involvement as well. Pretty good deal, no?

Now the system isn’t really that big of a deal. If you know how to use Microsoft Word or any software like it, you’ll be able to put together the websites that are required for such a system… no problem.

What’s really important is the actual words that are on those web pages. What’s important is the message that you’re trying to deliver.

Every page needs to have a purpose. And the purpose of the page needs to be SUPER clear.

You don’t want your prospect to have to look around and figure out what you’re trying to get them to do.

Think of it this way… if you have a link at the bottom of the page that you want your prospect to click on, or a “Buy Now” button… the words on your page should be explaining, in plain and simple English, what you want your prospect to do (which is click on the link at the bottom) and why it would be in their benefit to do so.

That’s it. It’s honestly that simple. Now the difficult part for you is going to be actual making it that simple.

I know when I started out I was trying to come up with the funniest, most clever, most interesting way of saying something. And the more interesting or clever it was… the LESS results I got.

So I quickly changed my strategy to being simple, straight-forward, and direct about the message that I was trying to deliver. And the results were booming because of that…

Now I can make more money from ONE email that I write to my list, than I would if I was working at my last job full-time for three months!

And to even add MORE to your results and make even MORE money… remember to write as if you were actually sitting down at a table with your prospect and you were talking to him/her.

When people are reading your messages, or when someone is reading an article that you wrote… they’re sitting in a room alone, in front of their computer screen and they’re reading your message OUTLOUD in their heads.

So don’t talk to them as if they’re this HUGE crowd of people… talk to them as if it’s an intimate 1-on-1 conversation. You have no idea how much better you’ll write and how much more money you’ll make because of it.

Alright I gotta get ready to leave the house so I’ll talk to you later.

Arman Vakili

P.S. If you want to learn more about how to make more money from home using MANY other techniques like the ones above, then you can get a lot more awesome info @ :
http://MoneyMakingGamePlan.com