How to Write Killer, Pass-It-To-Everyone-You-Know, Articles
By now it shouldn’t be a secret that a powerful article can do miracles for a websites and its owner.
Just briefly, I want to state the 3 main benefits that it can provide for you if you choose to use articles as a part of your marketing strategy:
- · It can position you as an expert in the eyes of your prospects without them actually having to buy any of your products.
- · It can be used as a freebie to give away to your list (as long as it’s valuable)
- · It can help your website with search engine rankings and provide long-term traffic for you.
Now, all of that being said… I get a LOT of questions from my list about how to actually write a powerful article, so that’s what I’d like to cover with you today.
There are 3 major rules when writing an article:
- Add Value – This is the most IMPORTANT part of the whole article-writing process. If there is no value within your articles, your prospects will not want to read them, and if your prospects don’t want to read them, the following 2 steps will not make any difference.
- Don’t use complex language – Maybe you’re and English Literature major, maybe not… but there is a very high likelihood that your prospect ISN’T.
Your articles will need to resonate not only with the IVY league prospect, but also the trucker who has never attended a college course in his life… and the language that you use in your articles needs to reflect that you understand this very important fact.
- Have a call to ACTION – There is almost always a place at the bottom of your article that is designated for your Author Bio.
Now, you can write a short bio about your experience in your industry but that really won’t do you much good as far as traffic goes.
The “Author Bio” section should be used for your call to action statement. So here’s what it might look like:
“If you found this article valuable, you will probably like my mini-course on how you can lower your golf score easily & without any extra skills.”
And the underlined section would be the phrase that you hyperlink to your site. (Highlight the phrase, right click on the mouse, choose ‘hyperlink’ and put in the URL of the page that you want the article to point to)
This will not only send extra traffic to your site directly from the article itself, but it will also help you with your search engine rankings.
If you write about 10-15 articles (orbetter yet… if you have someone write it for you), you’ll be able to get a pretty nice ranking in the engines.
Now if you’re trying to rank for high competition keywords… then you’ll probably need more than 15 articles. Also, check out the post,” SEO on Steroids” to find out more about getting the most out of your articles.
Alright… thats about it for today.
Stay cool,
Arman V.
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