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How to Dominate ANY Market… Even if It’s Not Your Product

March 17, 2009 - 11:52 am

A lot of marketers across the board would agree that getting a product to sell is the easy part of home businesses. There are many unbelievable products out there and all you gotta do is simply pick one.

Now the hard part comes in when you try and market the product… and that part isn’t even as hard as you would think it is.

Just like anything else in business, marketing is all about understanding mindset. But not really your mindset… the mindset of your prospects.

If you want your product to be a best seller, you need to figure out exactly what makes your prospects ‘tick’. You need to figure out what benefits they’re looking for and what pains they’re trying to avoid.

And you can do that in a lot of easy ways as well. (There will probably be a future post on market research so don’t trip ;)

Alright so once you’ve figured out what makes your prospects tick… it’s all now about the delivery. Pick the top three hot buttons that your prospects have and use them as often as you possibly can when creating your marketing.

Don’t misunderstand me though… I’m not talking about SPAMMING the whole page with those hot buttons.

Your prospects don’t mind hearing those hot buttons over and over again because that’s what they’re really passionate about. So as long as your message is implying that you understand how they feel and you have the solution they want, then they’ll be willing to listen to you all day.

Alright so going back to the delivery. There is a very simple template that I use every time I go into a new market. It’s a series of websites that are placed in a particular order to get the best possible sales results.

It goes like this: Lead Capture Page -> Sandwich Page -> Sales Letter -> Upsell/Thank You Page

Pretty simple so far, right?

Now the only point of the lead capture page is to send the prospect through to the sandwich page. And the only point of the sandwich page is to send the prospect through to the sales letter. And the ONLY point of the sales letter is to get the prospect to the upsell/thank you page.

So this means that on every single one of these pages, your prospect has only ONE choice. Either a ‘yes’ or a ‘no’ to going to the next page.

And the yes or no question on the lead capture page is, “Would you give me your contact information in exchange for this free report?”

If the answer is yes, then they go to the sandwich page which actually delivers the free report. But here’s where it gets kinda tricky. Your free report needs to actually have GOOD content in it. Otherwise, your prospect won’t bother to click the link at the bottom to go to the sales letter.

But once they’ve gone through to the sales letter, now you have permission to SELL. They expect it and you shouldn’t let them down.

Give them the whole story behind you and your product. Tell them why you’re so passionate about it and why you believe it will change their lives. And it’s ALL ABOUT BENEFITS on the sales letter.

The more benefits the better. But you can’t forget about the features either. (Lol I’ll probably do a complete post on sales letters as well)

Alright… assuming that you’ve done a great job on your sales letter and now they’ve decided to buy from you, here’s where it gets really fun.

If you prospect has said ‘Yes’ to your offer, the next page would be the order confirmation page followed by the thank you page. And the Thank You page is the page that is ignored by98% of marketers… and THIS is how you can dominate virtually any market.

The best thing to do on your thank you page ISN’T to just say “Thanks for your order” and leave it at that. You must offer a higher end product – also known as an upsell- on your thank you page.

The reason for this is that there are 20% of people out there who are natural born buyers… they just LOVE  to buy stuff. So they’ll definitely take you on your upsell offer… and when they do, you make extra money without increasing ANY of your costs.

The money from your upsells go straight to your bottom line.

It may seem like a very simple idea, and it is, but you would be surprised how many marketers DON’T use upsells. And now that you know about them, you can use it and blow them out of the water.

While they’re trying to figure out why they are barely breaking even between their advertising costs and their sales… you’re focused on how to spend more on advertising because you have a system that puts extra cash in your pocket with every sale.

It’s a beautiful thing. :)

Until next time,

Arman Vakili

P.S. You can go here to learn a LOT more free information about marketing and how to make more money from your very own home based business. I know a LOT of people who charge at least $50 for the information that I give away for free so please take advantage of it.

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Make More Money From A Part-Time Business INSTEAD Of A Part-Time Job

January 26, 2009 - 8:15 pm

7 out of 10 people that I talk to already have some type of part-time job. And out of those people, 5 of them usually have a full-time job too.

And what I’ve never understood is, how can someone go for years at a time working part-time somewhere when they KNOW that they won’t be there forever?

How can someone spend so much of their time and energy building someone else’s business?

That question always intrigues me. I mean, you’re working hard already, why not do it to make yourself wealthy?

I’m not here to sell you on a business or anything like that… I’m just trying to sell you on the idea of owning YOUR OWN business.

And with the tools and education that is available to you today (literally at your fingertips) you can cut your business learning curve to months instead of years. And within months of starting your own business, you can FINALLY quit that annoying job.

And the beautiful thing about a business is – if you’ve built it right from the beginning – the income that will be coming to you on a monthly basis is RESIDUAL. This means that no matter what you do next month, you should be making the same amount that you did this month.

And I’m here to make sure that you do 2 things:

  1. Find a legit and strong enough business opportunity and start it part time.
  2. Succeed at that business and get it to give your RESIDUAL income every month.

How much residual income? Honestly that’s up to you… You can take it to $500 per month to $5,000 per month, to $50,000 or even $500,000 per month.

It all just matters on how hard you want to work on it. But like T. Harv Eker so beautiful put it…

“If you’re gonna work hard, you might as well get rich while you’re doing it…
and the QUICKER THE BETTER.”

And you’re already working hard… so why not get the most out of your efforts?

So that’s it for today’s post but you can go here to download my free report that will show you how to make more money from your own Part-Time Business.

Until next time,

Arman Vakili

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